The High Protein Trend

Everyone has seen how there are more and more products hitting the shelves which claim to be high in protein. There is now a huge demand for any type of food or drink to be loaded with protein and you can find anything from coffee and water to bagels and snack bars that have extra protein in them, but why? Protein helps build lean muscle mass, assists with weight loss and can keep you fuller for longer. It is known that protein goes hand in hand with the diet culture that we are now surrounded by and it has become popular to want to look good, add muscle mass and generally be fitter.

Social media has helped this analogy as users see the fitness influencers, celebrities and want to replicate what they do in order to look good so it is no surprise that people are looking at more protein to increase their ‘gains’. The UK is at the centre of the protein craze according to market research firm Mintel. We have the third-highest percentage of products with a high protein or added-protein claim in the world, after Finland and Australia. 6.1% of food and drink product launches in 2020 claimed to be high-protein or contain added protein, up from 3.3% in 2016 and the figure is only growing. Coming out of the pandemic many had to either keep fit at home or found themselves not doing anything to keep in shape.

The public has the bug to get back into the gym or out on the open roads and take full advantage of the rather strange situation of newfound freedom. More exercise means higher protein intake, therefore manufacturers are now putting real thought into the flavours and textures so now the products are getting tastier and the want is only getting higher. With so much information now out there for all to see it has become customary to take more care with what we eat and manage nutrients accordingly.

When you wrap everything up together with regards to wanting to look better, fitter and gaining back the freedom to exercise after a long two years there is a very healthy equation for the manufacturers and it appears the trend is here to stay. Seven supplies Temperature Controlled Storage solutions throughout the UK. Whether they are to be positioned outside or by skating them inside warehouses or barns, space permitting of course. Seven can supply 20ft or 40ft Cold Storage Container solutions on a short or long term hire basis. Delivered directly to your site to support your operation and increase your storage capacity. We can offer flexible hire terms dependent on your requirements.

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