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Russian Discounter Launches in the UK

August 18, 2021 3:57 pm

With a no-frills launch the latest discounter opening its first store in the UK last Saturday.

Mere, the Russian discounter opened its first store in Preston, Lancashire, with no frills, no
baskets, no branding, no warehouses, no shelves or even social media.

The idea is to focus only on offers and to undercut the likes of Lidl and Aldi by 30%. By
stripping the building of luxuries like plastering, shelves and frozen/chilled cabinets and
working on the principle that all goods arriving at the store, direct from the suppliers, are
moved straight onto the shop floor on pallets or in cages to sell, it saves time and money.

There are no frozen or chilled cabinets in the store but a cold room that stores the temperature
critical products on the only shelving in the store.

Products are piled high in multiple locations around the store to avoid storing them elsewhere.

Mere plans to open 300 of these stores across the UK over the next 10 years, so it will take some
time to truly see if the British consumer is a fan.

For years Seven Refrigeration has been supporting Supermarkets and Food Producers with their
additional chilled or frozen storage solutions. These industries work in partnership by one
supplying the foods which the other then sells to the consumer. Both tend to need to have a
requirement for refrigerated storage when demand increases.

We can help your business too if you need temporary refrigerated storage.

We supply Temperature Controlled Storage solutions throughout the UK. They can be positioned
outside or inside your building, space permitting of course.

We are Portable Cold Storage specialists with vast knowledge and experience in supplying Refrigerated
Containers.

Seven can supply 20ft or 40ft Cold Storage Container solutions on a short or long term hire basis.
Delivered directly to your site to support your operation and increase your storage capacity. We can
offer flexible hire terms dependent on your requirements.

Call us to discuss your solution on 01473 261780 or email sales@sevenrefrigeration.co.uk

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