April 14, 2021 4:13 pm
A supermarket is claiming a first with the launch of plastic-free packaging for Pink Lady apples.
Iceland’s usual plastic packaging has been replaced with a cardboard tray and paper band, in a
trial rolling out to all Iceland’s stores.
The move would save seven tonnes of plastic a year, building on savings already achieved since the
start 3 years ago, when Iceland committed to making all own-label lines plastic-free by the end of 2023.
Iceland has been experimenting with packaging fruit & veg in alternatives to plastic since the
start of 2020 after scrapping a loose produce trial because sales suffered
They are also preparing to put more mushroom and potato lines into plastic-free packaging in the next
couple of months, with customers response to the trial packaging being positive.
Iceland MD Richard Walker said, “We have worked hard to ensure this new paperboard packaging for our
Pink Lady apples does not compromise the quality of the product whilst helping to reduce our plastic
“Every successful trial continues to support the permanent rollout of plastic-free alternatives and
takes us another step towards meeting our commitment.”
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