August 5, 2020 4:30 pm
All the UK supermarkets have been waiting several years for Amazon to make its move, and it arrived last week.
They have revealed plans to expand their online grocery service; Amazon Fresh.
Fresh has been operating in London and the home counties for a few years, but is now promising wider availability by the
end of 2020, with other major cities in the UK to be targeted.
It will look to attract its current Amazon Prime customers by adding the Fresh brand as another perk to their subscription and
offer fast, free delivery of groceries.
With the current global situation, more consumers are making their purchases of groceries online and have it delivered
directly to their home. This is only going to increase in the future. Fresh’s market share may only be 3% currently, but who is
going to bet against this increasing rapidly in the next couple of years?
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