British shoppers are buying less fresh food and more frozen items as they cut back on spending amid the current cost of living crisis. As they look for cheaper alternatives, frozen poultry sales have risen by 12%.

Grocery shoppers are moving away from fresh meat products for cheaper frozen and canned alternatives, in a bid to save money as the cost-of-living crisis continues.

According to a survey volume sales across all categories at UK supermarkets dropped 5.5% over the past four weeks.

With household bills increasing over the recent months, families across the nation are seeing their salaries getting squeezed by inflation, which surged to 9.1% in May, its highest rate in 40 years, with the Bank of England predicting it could climb to a high of 11% later this year.

As the public look for cheaper alternatives, frozen poultry sales have risen by 12% while rice and grains have also jumped 11%.

Canned beans and pasta increased by 10% while gravy/stock and canned meat have seen increases of similar proportions.

Discount retailers have also continued to cut costs, with Aldi and Lidl remaining the fastest-growing grocers with a combined market share of 19.1%.

You may have seen in the media last week, that some shoppers going to Asda are setting strict £30 limits at the tills to avoid overspending.

“What we’re seeing is a massive change in behaviour,” Asda have said.

“People are trading back. They are worried about spending. They’ve got a limit that they’ve set out, too. They say £30 is one limit … and if they get to more than £30 then that’s it, stop. It’s the same with petrol.”

Seven Refrigeration are Portable Cold Storage specialists with vast knowledge and experience in supplying Refrigerated Containers to the Grocery sector. We are able to support their operations when there is an increased demand for frozen products.

Seven supplies Temperature Controlled Storage solutions throughout the UK.

Seven can supply 20ft or 40ft Cold Storage Container solutions on a short or long-term hire basis. Delivered directly to your site to support your operation and increase your storage capacity. We can offer flexible hire terms dependent on your requirements.

Call us to discuss your solution on 01473 261780 or email sales@sevenrefrigeration.co.uk